Former unified Middleweight Champion, Gennady “GGG” Golovkin (38-1-1 34KOs), has signed an official 3 year, 6 fight deal with DAZN. The deal will likely lock him up for the rest of his career.
His first fight will take place in June, and it will set up the third fight of the trilogy against Saul “Canelo” Alvarez (51-1-2, 35 KOs), who Golovkin fought to a controversial split draw in 2017 (many had Golovkin winning), and a loss in a close fight to in 2018. That will happen, under the assumption that Canelo wins his May 4th clash with Danny “Miracle Man” Jacobs (35-2, 29 KOs). Canelo recently signed a record breaking, 11 fight, $365 million contract with DAZN. The numbers from GGG’s deal have not been made public at this time.
What made the DAZN deal even more attractive was the opportunity for GGG to purchase equity in the company, along with four guaranteed dates in 2020 and 2021 to showcase his own stable of fighters, who are predominantly Eastern European and signed to his promotional company – GGG Promotions. He finally got his payday, which is said to be as much as 9 figures, and he potentially sets himself up for life after boxing with his promotional company getting exposure.
This was probably the smartest business decision Golovkin could have made. He will be joining a boxing stable that has all of the primary champions at middleweight under contract – IBF Champion Danny Jacobs, WBC & WBA Champion Saul “Canelo” Alvarez, and WBO Champion Demetrius Andrade.
This is a huge signing for DAZN, now having 3 major global superstars under their banner (GGG, Canelo, and Anthony Joshua). Golovkin chose DAZN over ESPN/Top Rank and Premier Boxing Champions/Al Haymon (Showtime and Fox). In January, reports came out that he was going to sign with ESPN, but none of that came to fruition.
His DAZN debut may possibly be on the Anthony Joshua / Joshua “Big Baby Miller Card on June 1st. That makes the most sense, especially with the one month free trial DAZN currently offers for new subscribers. It is still $9.99/month, and seems well worth the modest price, considering how much Pay-Per-View fights arethese days and how much talent DAZN signed recently. Two big superstars on 1 card to start off, that’s not bad at all.